Clueless Google Play Store Deleted 99acres shadi App:
Recently, Google Play took action against several apps in India, including some well-established ones, for allegedly evading payment fees despite benefiting from the platform. Among the affected apps were 99acres, Naukri.com, and Shaadi.com. In a blog post, Google said 10 Indian companies had chosen for an extended period of time not to pay for the “immense value they receive on Google Play”. It did not identify the firms. Let’s delve into the details:
Reason for Removal: Clueless Google Play Store Deleted 99acres shadi App
Google’s decision to remove these apps stemmed from its allegation that these companies had not complied with payment policies. Despite facing criticism, Google reinstated some apps, including Shaadi.com, Info Edge’s Naukri, 99acres,Shiksha.com,Naukri Recruiter, Naukrigulf Job Search App and NaukriGulf, Bharat Matrimony However, many others remain delisted.
The dispute is over Google imposing a fee of 11-26% on in-app payments after anti-competition body CCI ordered scrapping of an earlier system of charging 15-30%.
Google went ahead to remove the apps not paying the fee after the Supreme Court did not provide interim relief to companies behind these apps in their battle against the search giant’s platform fees.
Impact and Further Action: Clueless Google Play Store Deleted 99acres Shadi App
- The Internet and Mobile Association of India (IAMAI) expressed deep concern, considering such harsh measures as unfair and disproportionate.
- IAMAI urged Google to restore the status quo of the apps and re-list them on the Play Store, emphasizing the need for favorable terms attuned to the Indian market’s dynamics.
- Union IT and Telecom Minister Ashwini Vaishnaw called for a meeting with Google, emphasizing the importance of protecting the startup ecosystem.
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Info Edge founder Sanjeev Bikhchandani on Friday said it had cleared all pending Google invoices in a timely manner and was compliant with its policies.
“Indian companies will comply – for now. But what India needs is an App Store/ Play Store that is a part of Digital Public Infrastructure – like UPI and ONDC. The response needs to be strategic,” he said in a post on X tagging Commerce and Industry Minister Piyush Goyal and his office.
Retained Apps: Clueless Google Play Store Deleted 99acres & shadi App
Here are some of the Indian apps that were delisted by Google but have been reinstated after complying with Google’s policies: